Dong Duong Group Partners With NaviWorld To Launch Strategic Digital Transformation Project With Microsoft Dynamics 365 And LS Central
Ho Chi Minh City, July 2, 2025 — Dong Duong Group, the parent company of Vietnam’s leading sports equipment brand Kingsport, officially signed and launched a comprehensive digital transformation project in partnership with NaviWorld Vietnam, a strategic implementation partner of Microsoft Dynamics 365 and LS Central. This project marks a significant step in the Group’s long-term strategy toward sustainable growth and modernized operations in the digital era.
With a long-term vision, Dong Duong Group identifies digital transformation as not only an inevitable trend but also a vital factor for flexible operational capacity, optimizing performance and creating competitive advantages. Through this project, Dong Duong Group aims for the following goals:
"We believe an intelligent, integrated AI business application management platform will be the launchpad for Dong Duong’s sustainable growth in the digital era. Our collaboration with NaviWorld and implementation of Microsoft Dynamics 365 is a strategic move that brings this vision to life," shared a representative of Dong Duong Group at the kick-off event.
As a Microsoft Gold Partner with over 20 years of experience in ERP consulting and implementation across Vietnam and Southeast Asia, NaviWorld is committed to:
Mr. Bui Dang Quang, CEO of NaviWorld Vietnam, affirmed: "We are honored to accompany Dong Duong Group in this transformative journey. As a long-standing Microsoft partner in Vietnam, NaviWorld is committed to delivering not just technology, but a sustainable, intelligent management ecosystem. Microsoft Dynamics 365—combined with our implementation expertise—will empower Dong Duong Group to enhance operational excellence, streamline processes, and deliver breakthrough value to customers. Project success is not just a goal—it is our enduring commitment to Vietnamese enterprises embracing the future."
The project is structured into clear phases with plan to golive new system at January 2026 and is expected to achieve full system integration by the end of 2026, laying a solid foundation for Dong Duong Group’s continued innovation, agility, and competitiveness in the evolving business landscape.
KINGSPORT was established in 2010 and is headquartered in District 7, Ho Chi Minh City. KINGSPORT has been a pioneer in the sports and fitness equipment industry since its inception with products that have been trusted and loved by millions of customers.
Since then, KINGSPORT's product lines have been expanded to aim at comprehensive health care for customers, not just exercise and sports. Today, KINGSPORT is known as a leading brand in terms of prestige, service quality and products, along with a team of staff and facilities that are number 1 in the market for massage chairs, treadmills, exercise bikes and other health protection products.
Built on a healthy product ecosystem, combined with impressive design, perfect quality, and high reliability with the goal of bringing great experiences to users, KINGSPORT has been striving to maintain the number one brand achievement for all those who desire a happy life!
NaviWorld Vietnam was established in 2004 as a member of NaviWorld Group to assist Vietnamese enterprises in selecting and implementing business solutions that enhance business processes and utilize organizational knowledge, leading to competitive advantages. The company's mission is to shape the future of technology and innovation by providing fully integrated business solutions for medium-sized companies.
As a Top Tier Microsoft Cloud Solution Provider, NaviWorld has earned the Microsoft Solution Partner designation for Business Application with Small and Midsize Business Specializations, Data & AI, and Digital & App Innovation, Modern Works, demonstrating its commitment to delivering advanced solutions to its customers.
Offering solutions tailored for various sectors such as Distribution, Retail, Services, and Manufacturing, NaviWorld provides clients with internationally recognized, fully integrated business solutions. By focusing on customer requirements, NaviWorld has gained an understanding of their needs, industry processes, and workflows, positioning itself as one of the well-equipped Business Solution (ERP) providers in the market.
NaviWorld's team works collectively to build the company's culture, emphasizing teamwork, dedication to professional careers, and efforts to deliver excellent value to customers. These core values have shaped the NaviWorld brand and culture, earning appreciation from partners and customers, and contributing to the company's success.
** Hotline: 092 636 2468
** Email: info@naviworld.com.vn
** Fanpage: NaviWorldVietnam
Please share your contact informations below to allow one of our expert to contact you.
NaviWorld Vietnam is a leading solutions provider of end-to-end integrated and adaptable business management solutions for mid-sized companies in Vietnam and South East Asia. With solutions catering for various sectors from Distribution to Retail, Services to Manufacturing, NaviWorld brings a portfolio of internationally proven, fully integrated technology business solutions to our customers.
11th Floor, 41 Hai Ba Trung Street, Hoan Kiem District, HN
Tel: +8424-3636 6268