Critical trends directly impact the future of the industry
Trend #1: An explosion of content
Content is everywhere, on every device, available 24/7. This has changed the relationship between traditional media companies and their audiences and created a wave of direct-to-consumer (D2C) services. At the same time, consumer expectation has forced media companies to re-imagine content creation and content management.
Trend #2: Radically changing advertising dynamics
The explosion of digital content delivered via paid streaming services – and consumers’ general affinity for digital programming – has caused a multi-year decline in TV ad spending. Digital ad spending is increasing in parallel and is likely to surpass traditional ad spending.
Trend #3: Rethinking trust in a new era of data privacy
Ad-targeting is good for the advertiser, but it must be good for the consumer too. Trust in media – particularly news media – is at an all-time low, and repeated breaches of security and privacy across social media networks and advertising giants have made customers leery of how much they are willing to share.
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