A SOFTWARE SOLUTION 
FOR ALL SEASONS AND SIZES

Consumers today have the option to choose from thousands of brands. They also have the option of using multiple channels – be it a retail store, e-commerce platform, or mobile commerce. Such pressures can create complications in the supply chain, product development, planning, production, and fulfillment.

Brands that are able to drive engagement and create a positive customer engagement often obtain superior brand loyalty. Fashion retail stores have used various techniques to engage the customers by providing them tablets to research and buy products, implementing click and collect model, and providing in-store entertainment.

Brands in the fashion industry usually roll-out their new collection based on seasons. In today’s dynamic world, there can be a vast difference in consumer preferences in the space of few months. One of the biggest challenges faced by companies in the fashion retail industry is to exhibit agility and excellence in stock visibility, operations planning, and inventory intelligence.

Apparel & Fashion retail brands are increasingly reliant on discounting to drive sales. The discounting culture has been so widespread that customers are flooded with sale banners when they walk across a shopping mall. It is challenging for players in the fashion industry to maintain a healthy margin when competitors are offering heavy discounts.