LS Central has been helping many health and beauty retailers, such as VITA and NIVEA, stay competitive, by providing them with the tools they need to adapt their business to the future. Because businesses can manage their entire operation on one platform, LS Central offers the scalability and flexibility retailers need to keep up with customers and diversify services.

Let’s look at how LS Central is supporting health and beauty businesses around the world.

With such a diverse customer base, cosmetics stores must be ready to carry products of different sizes, colors, and variations. That also means being able to replace old formulations with new ones, stocking limited-time product lines, and having the latest releases on hand. But making sure the right products are in stock at the right times while avoiding overstock and out-of-stock  situations requires management software that offers advanced inventory and replenishment capabilities.

Popular Norwegian beauty and cosmetics retailers, VITA, stocks a variety of products – from makeup to skincare, haircare, perfume, and more. They are one of the largest beauty retailers in Norway with over 900,000 loyalty program members. Because of their wide array of products, VITA needed a solution that would help them keep the right assortment of products in stock at any time and enable them to keep up with their growing sales.

"As our operations grew, it became increasingly evident that a more streamlined and technologically advanced approach was necessary," Kristian Sonnenberg, Chief of Digitalization and Technology at VITA told us.

With LS Central, VITA can automate the entire replenishment process to ensure they always have what customers are looking for. The advanced replenishment functionality in LS Central makes it easier for VITA to understand what items they need to reorder, when, and in what quantities.

On top of that, the software’s flexibility enabled them to implement new automation in their warehouse for faster online order fulfillment. The system automatically performs inventory control, so the correct stock amount is continuously updated in their system, which allows them to maintain a clear picture of their products both online and in store.

Maintaining optimal performance is a constant battle for health and beauty retailers; they need to be ready for change to happen at any moment, whether due to labor shortages, inflation, or other environmental factors outside of their control, and adjust accordingly.

For NIVEA in Germany, it was important to have a solution that could support their growth, including expanding their omnichannel strategy. Because of LS Central’s modular design, NIVEA knew they could adapt the solution to meet their evolving requirements for the cosmetics industry.

LS Central empowers NIVEA to monitor their performance in real time for each of their locations, allowing them to respond quickly to issues and measure improvements. For example, the company can now receive goods three times faster than before. The system also generates a discrepancy report that gets sent automatically to suppliers in comparison with the invoice, ensuring they avoid mistakes that could cause them to lose profitability.

“The increased productivity of our branch processes and the direct access to a common database since implementing LS Central significantly optimized our processes,” says Marcel Görner, IT Manager at Beiersdorf AG.

NIVEA has also managed to implement strategies that promote employee retention,  including a dedicated members club that allows them to reward staff and foster a positive working environment.

Because of LS Central’s unified database, retailers can be sure all their information stays up to date and accurate.

Since implementing LS Central, leading Ukrainian perfume and cosmetics provider, BROCARD, which uses the software in 96 stores, now has a 360-degree view of their customers from a single platform. The company no longer has to worry about issues with their data as they can maintain it all within one system and get access to real-time, reliable reports from anywhere. This has helped the company make better decisions that support their future growth.

“The implementation of the system has taught us the most important thing, which is to scale quickly and respond to challenges,” says Liudmyla Sevriuk, CEO of BROCARD.

Great customer service is at the heart of any retail business, and this is no exception for beauty retailer All About You in Thailand. They selected LS Central because of its capability to handle complex promotions and real-time point calculation for their loyalty program.

“LS Central enables us to conduct rapid data analysis, providing a comprehensive understanding of our overall business in a timely manner,” Ms. Naruedee Mekpanuwat, Product Director at All About You Co., Ltd. told us. “This data can be utilized for efficient strategic planning and decision-making, especially in marketing and promotion strategies.”

The company has also streamlined processes for their employees, enabling them to deliver better, more efficient customer service. “Searching for member information has been streamlined, resulting in quicker and easier access,” says Mekpanuwat. “This enables our store staff to promptly retrieve customer data and create personalized promotions for specific target groups.”

As a health and beauty retailer, you understand the importance of having a robust system that can adapt easily to your business needs. But if you’re still using multiple software solutions to manage all the different aspects of your business, chances are you can’t deliver the level of service your customers’ demand. Don’t let outdated technology stunt your growth. Get in touch with LS Retail experts to discover how a unified retail management system like LS Central can support your journey towards a better customer experience.