Customer Relationship Management (CRM) in Dynamics 365 Sales vs. in Dynamics 365 Business Central
Business Central enables companies to manage their business, including finance, manufacturing, sales, shipping, project management, services, and more to track Customer information, Sales & Marketing activities. D365 BC has some CRM functionality built in, but is it sufficient for what your organization needs?
In this post, explore the differences between the CRM capabilities available in D365 BC and those available in Dynamics 365 Sales (D365 Sales) to nurture the best fit for your organization.
Dynamics 365 is a suite of business applications offered by Microsoft that primarily includes ERP applications and CRM applications. In this post, we’ll focus on the two most common:
D365 BC and D365 Sales are two separate products and must be purchased and licensed individually.
Within D365 BC, there are Customer Relationship Management (CRM) functionalities to help support sales teams, however, it’s fairly basic in comparison with CRM systems that are designed specifically to manage customer relationships.
Major concern by Business Owners when they learn that D365 BC includes CRM capabilities, why they would pay for CRM licenses if the capabilities were already there in their ERP system.
For small-scale organizations, CRM functionality that’s available in D365 BC would be sufficient. However, for large-scale Customers, you should be looking into a CRM solution.
D365 BC’s CRM capabilities are limited compared to what is available in D365 Sales. While D365 BC capabilities are enough for some organizations to handle contact and opportunity management needs, those looking for an end-to-end CRM solution may not find it sufficient. The basic sales management features within D365 BC include:
companies who are looking for the above features including end-to-end solutions. See below for additional functionality available in D365 Sales:
In conclusion, while D365 Business Central has some Customer Relationship Management (CRM) functionality built-in, it may not be sufficient for organizations looking for end-to-end CRM solutions. For large scale business it’s best to consider integrating with D365 Sale
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