How many of your customers are browsing or shopping online? How many make their purchases through a smartphone? How do they prefer to pick up the merchandise or return it? What service are they looking for that you are not able to provide today?

Good upselling starts with paying attention to what your customers are buying or are interested in buying. If you’re not upselling or suggesting add-ons to your customer, you’re leaving money on the table. But how easily and rapidly can you prompt your customers to buy additional items at the Point of Sale, in-store or online?

Even though omni-channel customers want to communicate in multiple ways, some channels will have greater impact than others. The key is to find out which channels your customers are using, so that you can put the right strategies and campaigns in place.

Feedback from more than a half-million Monoprix customers shows that one "loyal" shopper is worth five "opportunity" customers, according to Monoprix CEO, Stephane Maquaire. When you know your customer, you can tap into the shopper’s impulses by converting every product interaction into a purchase opportunity. How well do you know your customer?

Social media is heavily influencing product decisions and will continue to do so in the future. Currently, most retailers are using social sites to show their merchandise, to monitor feedback and to engage with customers. However, social campaigns can also be efficiently used to launch new products or to market specific offers or events. Shoppers have also recently started to make purchases via "buy buttons" on social media. Are you aware of these changes, and are you tapping into these opportunities?

There are many software companies that claim they can deliver the right omni-channel solutions for your business. However, many of these solutions can satisfy only one specific task and are, therefore, either disconnected from the other retail or financial systems that you need, or have to rely on complicated integration processes that will hardly give you a complete overview of your business. An all-in-one business management system that is easy, fast, and flexible to use, can quickly make the difference between a successful business and a forgotten one. How integrated, simple and fast is your retail system?   We know how challenging it can be to choose the right retail management system. On the other hand, only the right system will truly support your daily operations and drive quantifiable results.

By LS Retail