Giovanni Boosts Productivity and Works Smarter with Dynamics 365 Business Central & LS Central

In its effort to expand and strengthen its position in high-end fashion retail, Giovanni faced a significant challenge: the lack of integration between its POS, ERP, and CRM systems. This disconnect led to three key issues:

• Fragmented customer data: Customer purchase histories and sales data were scattered across multiple systems, making it hard to analyze customer behavior and preferences. This limited their ability to create personalized loyalty campaigns and targeted marketing strategies.
• Manual processes: Key processes like accounting, logistics, and inventory management relied heavily on manual workflows, which were not only time-consuming but also prone to errors and data loss. These inefficiencies strained resources and slowed decision-making.
• Limited reporting: Without communication between systems, real-time information was inaccessible across departments. The company struggled to quickly adapt to market changes and deliver a seamless omnichannel experience.

Addressing these challenges was crucial for Giovanni to improve operations and deliver more personalized customer experiences while staying competitive.

Giovanni partnered with NaviWorld Vietnam, a local LS Retail partner, to implement LS Central on Software as a Service (SaaS) and Microsoft Dynamics 365 Business Central ERP. Giovanni chose LS Central for its:

• User-friendly interface: Because LS Central is available on top of Business Central, the systems communicate seamlessly between one another, making it intuitive and easy to navigate.
• Powerful analytics: LS Central provides strong data analysis capabilities, enabling quick and accurate decision-making based on real-time, continuously updated data.
• Flexibility: LS Central’s cloud-based architecture allows seamless connections between departments and business processes, enabling employees to work from anywhere. The system easily scales to accommodate business growth, helping the business adapt to changing market conditions.

Giovanni chose NaviWorld for their extensive expertise in deploying LS Retail solutions for businesses with similar profiles and their ability to meet local regulatory requirements. To ensure full compliance, NaviWorld implemented their VAS localization pack, along with integration to the MISA e-invoicing system. With this setup, the system can automatically generate VAT invoices at both back-office and sales points, streamlining the invoicing process while adhering to local standards.

LS Central enables Giovanni to efficiently manage hundreds of daily orders while running multiple advertising and promotional campaigns that can be applied to all or select stores. Since its implementation, the company has gained many benefits, including:

• Improved productivity at the POS – LS Central features a user-friendly and intuitive interface that enhances the in-store customer experience. “The intuitive interface of LS Central allows our employees to quickly find the information they need and access reports three times faster, saving the company 20% in time,” says Ms. Le Minh Phuong, Deputy Head of the Accounting Department at Giovanni.
• Synchronized data across channels – All sales data coming from stores, agents, and eCommerce, are stored in a single database, eliminating data silos and improving revenue management.
• Access to real-time data – Sales staff have access to real-time information on products and inventory, enabling quick and professional customer service. The system also features a member management module, which simplifies tracking of customer loyalty points and transactions. This has led to a 40% increase in customer satisfaction, according to company statistics.
• More efficient workflows – Process automation has greatly reduced manual errors, improved operational reliability, and enhanced collaboration across departments.
• Enhanced inventory management – The system streamlines key processes such as receiving, dispatching, inventory audits, transfers, and consignment management. The barcode-based inventory management feature plays a critical role in minimizing losses and enhancing accuracy.
• Efficient product and variant management – From production planning and material requirements calculations to order completion and automated accounting entries, the system streamlines Giovanni’s product management processes. It also offers advanced features for managing goods by color, size, style, or collection, enabling Giovanni to swiftly respond to and adapt quickly to changing market demands.
• Powerful customer analytics – The system offers detailed insights into customer preferences, shopping behavior, trending products, and best-sellers, helping the brand create effective promotions and offers.
• Advanced loyalty features – Seasonal promotions, event-driven offers, and exclusive member benefits can be easily set up, ensuring maximized sales and a better customer experience.

All these improvements have significantly boosted Giovanni’s brand reputation and driven considerable sales growth, strengthening the company’s competitiveness in Vietnam’s fashion retail market.